“Don’t like” is actually underestimation. I actually hate this. Here is my reasons:
- when shopping for bras I always should go through “you can’t be that size”, I definitely know my size range and how bra should fit, but explaining, demonstrating fit and size tag of the bra I walk in and sometimes demonstrating tremendous fit problems with the size they think should fit me is time-consuming (I do know that I look much smaller than I really am, but hey! I’m grown up woman and if I ask for the certain size this means I know what I’m asking for). And this is unavoidable, because with bras you can’t just silently pick you size and go to the fitting room in the vast majority of stores, you need sales people cooperatively looking for sizes in all that drawers;
- it’s usually very limited choice in my size, and having a tricky shape leaves me sometimes completely out of options;
- mark up is insane, I wouldn’t mind paying extra 30% on top of LCL or BraStop price for being able to try bra on first, but 200%?! Are you kidding me?
- they always try to sell sister-size, if they can’t find anything in my size. Well, it could work when we are talking about one band size, but this is it. I’ve learned it long time ago with a cheap 38C bra (you can alter the band!) It felt like it should fit in the cups when it was a 38, but when it became 32 it became obvious that cups are too small. And because it is a push up, my breasts, which don’t like to be pushed, push the cups down, so I can wear this freak of alteration only with a very tight top. And needless to say that straps are too far apart.
So of all the reasons only the second one is really something objective. Break and mortar store should optimize its inventory, so it can’t afford to carry as much sizes and styles as online retailers. But if it was only that I would be hitting the stores time to time to find what’s new. With all four and would rather buy online, despite that it’s a hit or miss.